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What is lifestyle inflation? Causes, challenges and how to avoid

By Hashim Manikfan
Last Updated on May 26, 2025
A woman holding a large credit card with coins and cash around her, symbolizing spending habits and lifestyle inflation.

Are you someone who finds your salary or pocket money is never enough?

Remember, when you got credited your first salary, it felt like you got your life sorted, right?

But now, as expenses have risen without you even realising it, you are trapped in a tight budget.

It is natural to upgrade your quality of life, but lifestyle inflation appears when you do it without a solid plan.

What happens after lifestyle creep hits you is that you will never feel like you are making progress financially because you will not have any money left.

This eventually results in a lack of cash reserves to rely on during unexpected emergencies.

Lifestyle inflation is like an unannounced guest that slides into your financial life. It can tempt you to run behind short-term happiness rather than focusing on building long-term wealth.

It is not the end of the world if you are trapped in lifestyle inflation. However, if not handled carefully, it could mean the end of your financial freedom.

The good news is that you can escape the lifestyle inflation trap with the right measures. This guide covers what lifestyle inflation is, how it happens, its challenges, and how to avoid it for a stress-free life.

What is lifestyle inflation?

Lifestyle inflation happens when you increase your spending alongside your income. It happens correspondingly with the rise of your income, especially during the event of promotions or bonuses.

The tendency to move to a new apartment, buy new clothes and gadgets, or go on vacation despite smart goals gradually slides into lifestyle inflation.

Such impulse-driven purchases are lifestyle inflation examples. It can cause temporary satisfaction, making it difficult to come out of debt, save for investment or achieve long-term financial goals.

Uncontrolled expenses can further harm your financial condition, making it difficult to escape the lifestyle inflation trap.

Therefore, it is crucial to manage salary wisely by combating lifestyle inflation to achieve financial independence.

What causes lifestyle inflation?

Lifestyle inflation is driven by a variety of factors. It is influenced emotionally, psychologically and economically.

As the country’s economy grows, you may experience personal lifestyle inflation.

The nature of lifestyle inflation differs from one individual to another, but the objective of lifestyle inflation remains the same.

Whether you are a working professional, student or homemaker, you can experience lifestyle inflation due to various factors.

The following are some of the causes of lifestyle inflation.

Scarce mindset

A scarcity mindset is a way of thinking that you do not have enough. It begins with an obsession with a trend, what you’ve lost, or a fear of missing out.

This kind of thinking will make you feel as though you can never have enough of anything, which will cause you to spend money on things that make you happy or relieve your stress right away rather than putting it away for later.

The “I Deserve It” Syndrome

The “I Deserve It” phenomenon is rewarding yourself for something good you’ve done.

It is good to reward yourself, but not at the cost of your financial goals.

Suppose you got your salary credited after a hectic work schedule. So, you plan to reward yourself with a vacation while you’ve got ongoing investment goals.

While a vacation can guarantee you short-term satisfaction until it ends, eventually, you will miss out on your long-term investment, which may offer long-term financial stability.

This temporary satisfaction may feel well-deserved and could be addictive, leading to impulsive spending habits.

Social comparison

Social comparison is an evaluation of your success by comparing it with your peers’ success. The tendency to fit into the social lifestyle may trigger your emotions to do the same by spending more than you can afford.

This eventually leads you to spend on things beyond your pay level, following a habit of continuous spending, leading to a trap in lifestyle creep.

Materialistic

Materialism stems from the physiological tendency to prioritise physical comfort over experiences and financial security. This psychological behaviour blends with the desire to want more, leading to lifestyle inflation.

Spending money on things you do not want but to impress others or to fit in a social class can lead to a cycle of constantly wanting the next best thing.

This repetitive behaviour will send you on a rollercoaster of lifestyle inflation, leaving you with no money to secure your future.

Challenges of lifestyle inflation

Lifestyle inflation may seem harmless at first. What started as a gradual improvement of lifestyle can lead to drastic changes affecting your overall financial freedom.

Once you stumble into lifestyle inflation, you will face numerous challenges. Some of these challenges are given below:

Difficulty in saving and investing

If you spend all your money on physical comfort, you will not have any money left to help you reach your long-term financial objectives.

Spending on physical comfort leads to multiple expenses, such as dining out, subscriptions, and others, leaving little room for investing and saving for long-term security.

Lack of monetary support during emergency

Improving your lifestyle as your income increases can also lead to exhausting your wallet sooner than you realise.

This will not only force you into a cycle of borrowing but also put you in a financially stressful situation in case of an emergency.

When lifestyle inflation consumes all your income, there is no room for building an emergency fund.

This means that unexpected financial shocks—such as medical emergencies, sudden job loss, home repairs, or urgent family needs—can leave you struggling to manage expenses.

Debt accumulation

Lifestyle inflation will eat your income, leaving you without a single penny to support your basic needs.

Desperation for money will lead you to borrow money for credit, loans, or from friends, which can create a debt trap and add to financial anxiety.

The burden of repaying borrowed loans while maintaining an inflated lifestyle can worsen the situation, leading to a cycle of debt accumulation and financial instability.

Increased financial stress

Lifestyle inflation causes financial stress with increased debt, lack of monetary support, and other factors.

This financial stress may also contribute to ongoing financial pressure to keep earning more to fit into the social standard and support the inflated lifestyle.

Over time, poor financial stability caused by poor personal finance management can eventually harm one’s mental, physical, and emotional well-being.

Difficult to overcome

When you get accustomed to lifestyle inflation, downgrading it may feel like a step behind in your financial lifestyle rather than a measure to overcome lifestyle inflation.

The constant desire to maintain an upgraded lifestyle, combined with the pressure to meet your friends’ living standards, can cause emotional distress and make it difficult to cut back.

How to prevent lifestyle inflation?

Lifestyle inflation can damage your financial health gradually if you are not careful.

If you are already in the cycle of lifestyle inflation, then it is time to start financial planning by developing disciplined financial habits to take control of your finances.

The following are some of the best practices to prevent and overcome lifestyle inflation.

Develop a wealthy mindset

Shift your perspective from a scarce mindset to a wealthy mindset. Developing a wealthy mindset starts by viewing money as a tool to achieve financial independence and stability over short-term satisfaction.

Develop a money-making mentality by reading finance-related books like Rich Dad, Poor Dad or by taking courses like Money Mind from FinQuo Versity.

Prioritise long-term financial goals over short-term goals. Build a plan to help you stay on track to achieve long-term and short-term goals.

Prioritise needs over wants

Needs and wants are two distinct categories in a budget plan. Needs include essential expenses required for daily living, while wants are non-essential and often driven by personal desires.

Prioritising your income towards needs before wants helps minimise overspending on unnecessary expenses. By focusing on essentials first, you can allocate funds toward savings, investments, and financial goals before indulging in discretionary spending.

Take a needs-first approach to cut down on unnecessary spending by paying for necessities first, then on wants with any money left over. This strategy ensures financial stability and promotes long-term wealth-building.

Practice budgeting

Create a budget to divide your income among your expenses based on your financial goals. Adopt a budgeting rule to distribute the income strategically as per the allocated ratio.

There are various budgeting rules. One common rule is 50-30-20: 50% of income goes into needs, 30% of income goes into wants, and 20% of income goes into savings. You can efficiently save money every month by following a budget rule.

Use a budgeting rule that aligns with your income, goals and expenses. Continue regular budgeting to practice mindful spending habits to avoid impulsive expenses.

Automate your savings and investing

Prioritise saving and investing before any other expenses. Immediately transfer a portion of your income to a separate account for savings and investments.

If you struggle to stay consistent with saving, automate your savings and investments to ensure your funds are allocated regularly.

This prevents the temptation to spend money meant for your financial growth, helping you stay on track with your savings and investment plan effortlessly.

Practice delayed gratification

Delayed gratification is controlling your temptations to purchase something by compromising a long-term financial goal.

When you are in lifestyle inflation, delayed gratification will help you to think twice about purchasing something.

This practice of delayed gratification is put into action by controlling the temptation to purchase a thing or upgrade your lifestyle for a day or two.

If the temptation reduces after two days, then you do not need it, saving money from something you would have spent unnecessarily.

This practice helps to maintain self-control and make purchases based on needs rather than emotions.

Develop multiple income streams

The best way to balance the impact of lifestyle inflation is to increase your income. Building multiple incomes can help you support the extra expenses for your desires.

A multiple income stream can activate income growth, allowing you to raise funds for your expenses. You can leverage your skills and expertise to build a second income stream.

Having multiple income streams not only promotes financial flexibility but also moves you closer to long-term goals, such as purchasing a home, having a child, or becoming a millionaire.

In addition, financial discipline is critical to managing your income wisely. Without financial discipline, all the extra money earned would be splurged again.

Avoid lifestyle comparison

It is our human nature to compare and stay ahead of others. But the real journey is not with others. It is between you and yourself.

You should be comparing yourself to yourself rather than others.

Focus on improving what you’ve rather than comparing others. Practice gratitude by trusting your process. Spend based on your needs and avoid following trends.

Surround yourself with people who are like-minded. Our emotions can easily influence our actions. Therefore, it is crucial to control our emotions to avoid lifestyle inflation.

Emotional discipline

Emotional discipline is the ability to control your emotions when it comes to financial expenses. A strong emotional discipline helps to maintain control of your actions in personal finance.

Lack of control over your emotions can lead to impulsive purchases, which can also affect your financial health.

You can develop emotional discipline by identifying where you get emotional triggers and implementing strict strategic measures to control them.

FAQs

How to beat lifestyle inflation?

You can beat lifestyle inflation by taking proactive measures like budgeting, automating savings, building multiple income streams, developing emotional discipline and others.

Is lifestyle inflation good or bad?

Lifestyle inflation is bad for your financial health when your expenses exceed your income. Lifestyle inflation affects your long-term financial goals and other dreams. If done strategically by controlling your expenses, it can turn out to be good.

Can I escape lifestyle inflation alone?

Yes, you can do it alone. But it is difficult considering emotional vulnerability. Surround yourself with like-minded people who have similar goals. This will help you avoid exceeding your desires.

What are the warning signs of lifestyle inflation?

There are multiple warning signs of lifestyle inflation, like relying on credit or loans, your income increasing but you do not feel like it, feeling social pressure to keep up with your peers, feeling stressed about not having enough money, and many others.

Does lifestyle inflation impact financial freedom?

Yes, lifestyle inflation heavily impacts financial freedom. Spending most of your income on non-essentials leaves little for long-term financial goals, making wealth-building and independence harder to achieve.

Conclusion

What lifestyle inflation is and how it impacts your financial future has been clearly explained. Now you can understand the difficulty in achieving financial freedom by saving and investing during lifestyle inflation.

Upgrading lifestyles without a plan can damage financial stability. While it is natural to desire a better quality of life, unchecked spending can trap you in a cycle of financial stress and missed opportunities.

Lifestyle inflation is driven by various factors such as a poor mindset, materialism, the “I deserve it” syndrome, and social comparison. These are emotionally influenced, leading to impulsive decisions.

Lifestyle inflation triggers individuals to stumble into financial challenges by forcing them to accumulate debt, increasing financial stress, and lacking monetary support during emergencies. These financial difficulties can harm long-term financial goals.

These challenges can be overturned step-by-step by educating yourself, building a budget plan, prioritising needs over wants, and taking other proactive measures. Combining these measures can help you take control of your finances and overcome lifestyle inflation.

Disclaimer: The information provided in this blog is for educational and informational purposes only and should not be considered as financial or investment advice. Stock market investments are subject to market risks, and past performance is not indicative of future results. Readers are encouraged to do their own research and consult with a licensed financial advisor before making any investment decisions. The author and publisher are not liable for any financial losses or damages incurred from following the information provided in this blog.

Author Info

Hashim Manikfan

Hashim Manikfan is a professional financial content writer with extensive experience in creating engaging and informative articles on a wide range of financial topics. With academic background in Communication and Journalism, Hashim has published numerous articles aimed at educating readers on essential financial principles. His work covers areas such as financial markets, investment strategies, economic trends, and more. His writing style ensures complex topics are accessible and interesting, making financial literacy attainable for a broad audience.

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